How to make the most of your Instagram link in bio (& best options to use)


The humble link that Instagram allows in your profile bio is a handy tool for creators and businesses alike.

That said, whether your goal is to build a community, generate brand awareness or make money from Insta, you only get one link, one opportunity, one place to direct your audience.

You have to make it count to get results.

Why you need a valuable link in bio

Example of link in bio

Let’s think about this from the perspective of your ideal follower for a second. Say they stumble across your profile after finding your content through the Explore page or on the new Suggested feed.

The first thing they’ll do is check out your bio. If it resonates with them and aligns with the content they’re searching for, they’ll start binging your grid posts.

Then if your content is educating, entertaining or inspiring them, they may head over to your link in bio and click it. Whatever is in your link in bio may be the difference between them following you and becoming loyal to your personal brand, and them tapping off your profile (never to visit again).

Did you know? 85% of marketers would pay extra to work with influencers with social media insurance

Links you can include in your link in bio

The link you choose to have in your profile bio depends on your Instagram goals. Here are some of the most popular options.

1. Another social media platform

According to Backlinko, the average user was active on 6.6 social media platforms per month in 2021.

Is Instagram only one of your core social media platforms? Are you trying to grow your TikTok, Twitter, YouTube or Facebook account (etc.) too?

In this case, consider putting a link to your second preferred platform in your IG bio. This will drive your Instagram audience to your other channel so you can increase its views, likes, comments and follows.

2. Your blog or podcast

Likewise, if your goal is to generate more blog post views or podcast listens, you can direct Instagram users to your blog or podcast using a link in bio.

This will build awareness of your presence on these platforms, potentially leading to more engagement and new subscribers.

3. Your portfolio or LinkedIn

Do you sell a service alongside content creating for a living, such as photography or graphic design? If so, consider having your online portfolio or resume in your link in bio.

You can use a free portfolio hosting website like Crevado, Behance or Dribbble to get started. Alternatively, you can create your own website for free using Wix or Squarespace for $12 per month.

In terms of showing off an online resume, you can always use your LinkedIn URL.

4. Your online store or landing page

Research shows that 70% of online shoppers look to Instagram for their next purchase. If you’re selling products or services, it’s a great idea to have your online store link in your Insta bio. Sending your IG audience to your online store will increase your website traffic, product or service page views and maybe even sales.

Another option is to link to a landing page where you have information about a product or service. You can create one on your own website in hardly any time at all.

On the other hand, you use software like Leadpages or ClickFunnels that will help you create landing pages to achieve a specific conversion event. This could be getting people to sign up to your email list using a lead magnet, or purchase your product or service.

5. Your “About” or “Services” page

Again, if you have something to sell, you can link to an “About” page in your bio. Whether this page is hosted on your own website or through landing page software, it will allow your Insta audience to get to know you and your background better.

This personal info can be especially effective for building trust with the target audience of your product or service. The “know, like, trust” factor in marketing helps your prospects to understand what you’re offering and believe in your brand, which is essential for acquiring new sales or clients.

6. Affiliate link(s)

Affiliate marketing

Are you signed up to an affiliate program (or programs)? Join the 67% of affiliate marketers who already use social media to connect with their audience and make sales by popping your affiliate link(s) in your bio.

This will allow you to drive more traffic to the product page(s) where you earn a small commission if the website visitor makes a purchase. 

Fashion influencers are able to use platforms such as Like To Know It to create a shop page for multiple affiliate links. Alternatively, they can use a designated link-in-bio tool.

Best link in bio tools

We know what you’re thinking: Why use just one link in bio? Surely, the more links you have in your bio, the more likely you are to impress your ideal follower so they tap the all-important “follow” button. Right?

Enter, the link-in-bio directory.

Essentially, this is a tool where you can place one link in your bio. However, once tapped, this link leads to a page where you can host multiple links. 

Let’s take a look at some of the free and paid options available.

1. A page on your website

Firstly, we just want to reiterate that you can create a page on your website to host multiple links if you already have a website. This will save you the time and money it takes to sign up for a link-in-bio tool.

You can also use the landing page software we talked about earlier to create a landing page with several links and then generate one URL for your bio. Even so, the price for Leadpages starts at $37 per month and ClickFunnels costs $80.84 and upwards.

2. Linktree

Linktree is a popular link-in-bio directory that supposedly has over 25 million users. Their free plan allows you to host unlimited links on your page, as well as:

  • Social icons
  • QR codes
  • Social media embeds
  • Contact forms

The interface is straightforward to use for beginners and extremely intuitive. You can also customize the background, colors and fonts on your page according to your personal branding.

Paid plans start from $5 and allow for more customization, including:

  • Email collection
  • Phone number collection
  • Animation
  • Spotlight (so you can highlight a specific link)
  • Backgrounds
  • Fonts
  • Schedule (so you can plan when certain links go live)

If you have numerous income streams, it can be helpful to upgrade. You also gain access to analytics on a paid plan so you can optimize your page based on key statistics and insights.

3. Stan

Stan is an “all-in-one creator store” for your link in bio that offers a one-tap mobile-optimized checkout, drag-and-drop editor, calendar bookings and more. This tool has apparently generated $300K+ of income for 1,000+ creators.

For $29 per month, you also can take advantage of:

  • An email list builder
  • A funnel builder
  • Analytics of your audience
  • Creator community access
  • 1:1 creator strategy coaching

It’s all about the details with Stan, as it allows you to display key information about your products or services on your page to encourage quick conversions.

Try it for free for 14 days before committing to the paid plan.

4. Campsite

Campsite claims that you can get a profile set up within two minutes with their “Make My Bio Link” wizard. The free version of this software gets you:

  • A title
  • Divider
  • Video and music embed
  • Carousel

It’s no-frills but also no-fuss, ideal for creators looking for a link-in-bio tool that just gets the job done. 

Try the Pro or Pro+ plan (starting from $7 per month) if you want to collect email addresses via an opt-in form. Additionally, the premium versions allow you to pull through your latest blog posts or YouTube videos via an automatic feed.

Investing in Campsite Pro specifically means you can unlock in-depth analytics and add your own custom domain to your profile. Whereas, Pro+ gives you access to traffic insights, data exports and up to six profiles per account for team members.

5. Milkshake

Milkshake page

Lastly, Milkshake transforms your link in bio into a functional yet attractive website in a matter of minutes. The layout is quite unique in the sense that you can set up “cards” for this website, whereby you can swipe between each card like an Instagram Story.

Setting up your Milkshake involves 3 simple steps:

  • Picking a card template
  • Adding your content (including images, text, GIFs, videos and more!)
  • “Shaking up” the aesthetic (in terms of choosing from one of the cute “Looks” and personalizing it to align with your brand colors, fonts and logos)

As well as producing beautiful link-in-bio pages, this app is very user-friendly. You can use it from the comfort of your smartphone whether you have an iPhone or Android—and did we mention that it’s completely free to download?

The number of links to use in your link in bio

There’s no set rule in terms of how many links to have in your directory. Even so, we’d recommend sticking to a few core links and placing the one you want your audience to click on the most at the top. 

After all, you don’t want to cause decision overwhelm when it comes to which link your audience should click. Otherwise, they may choose not to click any at all (which defeats the purpose!).

The takeaway

One of the first things your ideal follower will do when they’re interested in your content and profile is check out the link in bio.

When used wisely as a directory (or even mini-website) rather than one link, this link has the power to build awareness of your brand, products or services and create trust. It’s also an optimal monetization tool, converting your ideal follower to an actual follower, subscriber or even a customer.

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